PROJECT |
HIGHLIGHTS |
| Ecoflex Canadian Launch
2004 - Present |
Developing
business case, partners and launch plan for innovative,
patented Australian environmentally technology to supply
used tires for civil engineering applications. Visit www.ecoflex.com.au
to learn more. |
| Media Buying Agency New Business Proposal
2004 |
Retained by President of Toronto-based firm to coordinate development of a proposal document for a multi-million $ new business opportunity. |
| Foodservice
Canada
Springboard Foundation
2002 - Present |
Initiated
two new concepts as catalysts for change in Canada’s $40
Billion foodservice industry with HRDC and industry leaders. Working
closely with global QSR leaders and leading global branded manufacturers. |
| Environmental
NGO
2002 - 2003 |
Extended
consulting contract to develop a marketing strategy and recommend
strategic alliances. |
| Thames
Valley Heritage
2000 - 2002 |
Creating
innovative education, tourism environmental, and heritage partnership. |
| St. Joseph's Health Care
Foundation
2002 - Present
|
Invited to join the Foundation's
first Communications/Marketing Committee. |
| Leads Employment Service
2001 - 2002 |
Strategic planning for leading
provider of employment services for business and people with disabilities. |
| London
& Middlesex Heritage Museum
Fanshawe Pioneer Village 2002
|
Spearheaded
the Strategic Planning Process, and worked with elected officials,
municipal staff and other stakeholders on an ambitious new vision.
|
| Jesse’s Journey:
The Foundation for Gene and Cell Therapy
1999 - 2002 |
Innovative Fund Development
Initiatives: Fast Company 'Fast 50' & BIO 2002. |
| McKay-Cocker
Construction
2000 - 2002 |
Strengthened
sales and marketing efforts with a focus on emerging opportunities
and public-private sector partnerships. |
| Sustainable Communities
2001 - 2002
|
Completed extensive research
on sustainable cities, including Bremen 21 Initiative, United
Nations, Federation of Canadian Municipalities, and Cultural Creatives.
|
| Southern
Ontario Tourism
|
Inaugural
Board of Directors member. |
| Ontario Restaurant Hotel/Motel
Association
2001 |
Worked with Board, Regions,
and Staff to develop a the first comprehensive ORHMA strategic
plan and actionable next steps for the organization’s 4,000 members. |
| The Grand Theatre/Kraft
1998 - 1999 |
Public-Private partnership
Linked a national brand, local restaurants and a foodservice distributor.
|
| Cara Operations Limited
1995 - 2000 |
Championed cause marketing
efforts at Cara divisions including Canada Summer Games, tourism
and community economic development. |
| Michael Jackson Global
Sponsorship 1987 |
$1MM Children's Hospital
- global media Prince/Princess Wales, Jackson, Enrico. |
| European Marketing &
Sales Programs 1989 |
Initiated the first pan-European
sales and marketing activities for Pepsi including third-party
selling and merchandising programs; negotiated $3.7MM Rolling
Stones tour. |
| Madonna/Pepsi European
Sponsorship 1990 |
Creative cost-effective
sponsorship. |
| Pepsi/Suzuki Motorcycle
Global Sponsorship 1988 |
Global consumer/trade programs.
|
| Diet Pepsi/Participaction
1983 |
Negotiated
the first corporate alliance with Participaction, developped mutually
beneficial promotional and advertising campaign. |
| Schmockey Night in Winnipeg
Eddie Shack Mr. PoP Shoppe 1978 |
Filled Winnipeg Arena, raised
over $20K for local charities while building brand profile/volume.
|
