About Us
Murray E. Morgan: Community and Brand Builder
Mr. Morgan's corporate background includes a wide range of industries and countries, complemented by involvement in a variety of community causes including heritage, museums, tourism, economic development, healthcare, education, research and social causes. He has worked on both a global and local scale as marketer, volunteer, board member and consultant.
Throughout his career, Mr. Morgan has been an innovator in cause-related marketing. When he realized this is what he enjoyed most in his past work, and this is why he was perpetually volunteering for causes outside of work, he decided to commit his career to his passion and his art. He has now taken this cause marketing and cause branding to a new level with the concept of community-building and the launch of Corporate Communities Consulting.
This concept is consistent with global trends, and successfully builds on Mr. Morgan's experience in strategic planning, corporate marketing, branding, cause marketing and his model for cooperation and collaboration. This new methodology encourages innovative alliances to address funding challenges and creatively link public, private and not for profit groups to solve common problems or capitalize on emerging opportunities.
His passion is to establish corporate-community partnerships around noble causes which deliver bottom line results on both sides. His art is an uncommon talent for conceiving the ideas, strategies, and win-win synergies that will align forward-looking corporations with community-building causes to deliver breakthrough solutions. Consequently, the firm is an industry leader in innovative strategies for cause marketing and cause branding for corporate and community success that creates value for all stakeholders.
BACKGROUND |
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| 2005 |
Create a Canadian Launch Plan for a patented Australian technology innovationWorking with a privately owned Australian firm, Ecoflex to introduce an innovative, patented technology for recyling tires to Canada. The project has clear environmental and economic benefits and will involve marketing and collaborative partnerships with all three sectors. Used tires create a landfill burden estimated at 30 Million tires per year in Canada. The project requires targeted marketing/collaborative efforts at the outset and will involve a cost-effective marketing communications plan designed to maximize public awareness and support, and motivate key opinion leaders including:
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| 2005 |
Marketing Instructor: Fanshawe College |
| 2004 |
New Business Development Project |
| 2003 |
Initiated a ground-breaking project to facilitate partnerships between corporations and environmental NGOs. Secured approval from Environment Canada and working closely with GlobeScan (formerly Environics International) to obtain funding partners. |
| 2002 |
Innovative new business development project with a Toronto-based division of a global advertising agency to explore corporate communities for existing clients and new business prospects. Successfully completed new business development project for a major Canadian foodservice distributor. |
| July 2002 |
Corporate Communities Consulting launched as an innovative approach to new business development capitalizing on business clusters and strategic corporate philanthropy. Scope of work encompasses marketing, branding, fund development, government and stakeholder relations. |
| October 2000 |
Murray Morgan Marketing established to deliver breakthrough solutions to private and public sector organizations. |
| 1991-2000 |
Returned to Canada
to build on foodservice industry experience with Cara Operations. Beaver and Summit provided an ideal opportunity to evolve from Marketing to corporate-community partnerships, while delivering innovative strategies and impressive results for Cara. |
| 1981-1990 |
Increasingly senior
roles in ten years with PepsiCo International in
Canada, U.S. and Europe |
| Consumer products sales & marketing at S.C. Johnson |
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| General Manager for Manitoba/Northern Ontario, PoP Shoppes International |
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| Ivey Business School, University of Western Ontario. Undergraduate Business Council President |
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COMMUNITY DEVELOPMENT
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While raising a young family in London, became more actively involved in a variety of cause-related marketing and community economic development initiatives. |
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Innovative corporate partnerships for fund development and awareness of Jesse's Journey, The Foundation for Gene and Cell Therapy |
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Worked with London and Toronto-based businesses, foundations and associations |
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Board of Directors at Fanshawe Pioneer Village, the London & Middlesex Heritage Museum |
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President and Chair of Tourism London |
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Invited to join the inaugural Board of Directors for the Southern Ontario Tourism Organization |
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Completed the first ever Strategic Plan for the Ontario Restaurant Hotel & Motel Association |
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Introduced a model of 'cooperation & collaboration' with complementary partners and competitors |
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Developing Foodservice Canada with industry, government and association partners |
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