Links & Resources

LINKS

Canada

 Imagine: An Initiative of the Canadian Centre For Philanthropy
Imagine encourages and recognizes business support for community through its Caring Company program. Imagine Caring Companies include many large national corporations as well as smaller enterprises across Canada. The goal of the Imagine program is to increase the family of Caring Companies and strengthen Imagine's standards for measuring and encouraging corporate support for community.

 Business and Sustainable Development: A Global Guide
The rise and role of NGOs in sustainable development.

  Canadian Centre for Business in the Community
The Canadian Centre for Business in the Community (CCBC) at The Conference Board of Canada promotes leadership in Corporate Social Responsibility (CSR) through breakthrough strategies and practices.

United States

  The Center For Corporate Citizenship at Boston College
The Center for Corporate Citizenship at Boston College, founded in 1985, provides leadership in establishing corporate citizenship as a business essential, so all companies act as economic and social assets to the communities they impact.

  Interview:  David Gergen, editor-at-large of "U.S. News & World Report," talks to Rosabeth Moss Kanter, professor at the Harvard School of Business, and author of World Class: Thriving Locally in the Global Economy.
Kanter discusses her book which looks at the relationship between large corporations and local communities in the increasingly global marketplace.

  Independent Sector Website: The Three Sector Initiative

 11th Annual Corporate Community Involvement Conference
Sheraton Hotel and Towers, Seattle, WA, Jul 28-Jul 30, 2002

  Lovemarks

Saatchi & Saatchi has developed Lovemarks, a progressive concept that puts brands at the emotional heart of the relationship between organizations and their customers.

 Cone, Inc. - Cause Branding
Adding dimensionality, relevancy and emotionality to a brand.

 Corporate Social Responsibility Web Sites

Europe

  CSR Europe
CSR Europe is a business-driven network whose mission is to help companies achieve profitability, sustainable growth and human progress by placing Corporate Social Responsibility (CSR) in the mainstream of business practice.

  Business in the Community
Business in the Community is a charity which aims to inspire businesses to increase the quality and extent of their contribution to social and economic regeneration by making corporate social responsibility an essential part of business excellence.

  Cause Related Marketing Campaign: An Initiative of Business in the Community
The mission of the Cause Related Marketing Campaign is to generate awareness and understanding of Cause Related Marketing promoting a greater quality and extent of programs, demonstrating the power of brands in partnership with charities and causes, to make a positive impact on key social issues whilst sharing best practice.

Resources and Recommended Readings

Imagine: More than Charity
Building a New Framework for Canadian Private Voluntary Sector Relations.

Clarkson, Max B.E (Editor). 1998. The Corporation and its Stakeholders: Classic and Contemporary Readings. Toronto, Ontario, Canada: University of Toronto Press Inc.

Dalla Costa, John. 1998. The Ethical Imperative: Why Moral Leadership is Good Business. Toronto, Ontario, Canada: HarpersCollins Publishers Ltd.

Hilton, Steve; Gibbons, Giles. 2002. Good Business. New York, New York, U.S.A.: Texere LLC.

Imagine. 1999. Connecting Companies to Communities: A Guide to the Design and Management of Community Investment Programs. Toronto, Ontario, Canada: Imagine, Canadian Centre for Philanthropy

Khoury, George; Rostami, Janet; Turnbull, Peri Lynn. 1999. Corporate Social Responsibility: Turning Words into Action. Ottawa, Ontario, Canada: Conference Board of Canada.

Levy, Reynold. 1999. Give and Take: A Candid Account of Corporate Philanthropy. Boston, Massachusetts, USA: Harvard Business School Press.

Logan, David; Roy, Delwin; Regelbrugge, Laurie. 1997. Global Corporate Citizenship - Rationale and Strategies. Washington, D.C., USA: The Hitachi Foundation.

McIntosh, Malcolm; Leipziger, Deborah; Jones, Keith; Coleman, Gill. 1998. Corporate Citizenship - Successful Strategies for Responsible Companies. London, U.K.: Financial Times Pitman Publishing.

Parker, Martha. 2000. Partnerships: Profits and Not-for-Profits Together. Edmonton, Alberta, Canada: The Muttart Foundation.

Pringle, Hamish; Thompson, Marjorie. 1999. Brand Spirit: How Cause Related Marketing Builds Brands. Chicester, UK: John Wiley and Sons.

Regelbrugge, Laurie. 1999. Promoting Corporate Citizenship: Opportunities for Business and Civil Society Engagement. Washington, D.C., USA: Civicus.

Sarner, Mark; Nathanson, Janice. 1996. Social Marketing for Business. Toronto, Ontario, Canada: Manifest Communications Inc.

Svendsen, Ann. 1998. The Stakeholder Strategy: Profiting from Collaborative Business Relationships. San Francisco, California, USA: Berrett-Koehler Publishers, Inc.