Sample Solution-Community #4
Competitors Joining Forces for Shared Profits
An Industry-Based Corporate Community
Turning an
industry association from a lobbying group into a profitable,
growth-oriented industry coalition of public and private sector
partners.
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Challenge:
Increase corporate profits and long-term industry capability to
attract and maintain staff, while strengthening government relations.
Corporate Community Solution:
By transforming their powerful lobbying voice into a cooperative
partnership with key government agencies and departments, the
industry will be better positioned to attract government support
to create employment, enhance the image of the industry and gradually
build the profitability of the industry by implementing new cooperative
marketing campaigns, and achieving cost savings through technology.
The concept required the development of
a business case and a proposal to several government groups with
clear rationale and profitable returns to encourage their involvement
in this new coalition.
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Objective of this Corporate Community:
The common objective is to increase
the industry's economic impact with effective marketing
and cooperative, collaborative planning. By building
a community of operators, employees, educators, suppliers
and government officials, there are clear opportunities
to create synergies and to enhance, educate and promote
this growth industry. This is often the goal of industry associations
but may not be the result. The win-win synergies need
to be more specifically defined and championed by key players
for industry change to emerge. Infrastructures and
organizations beyond the industry need to be included in
the corporate community. This corporate community solution
is therefore suited to every industry.
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