Procter & Gamble:
Competitive Advantage through Community Investment
Murray Morgan: As
a P&G shareholder, I was delighted to learn about their involvement
with GAIN, the Global Alliance for Improved Nutrition. This is
not only a good example of corporate social responsibility, but
also an innovative approach to leverage resources and build relationships
with consumers, governments and other stakeholders. A food manufacturer
contributing to a food-related cause is a cause branding strategy
that will translate to increased product sales.
Press Release May 2002
Important New Alliance Launched to
Increase Access to Nutrient Fortified Foods
Food Fortification Promises Improved Health & Productivity
in Developing Nations
The Global Alliance for Improved Nutrition
(GAIN) is an alliance of international public, private and civic
organizations committed to improving health, cognitive development
and productivity in developing countries through the elimination
of vitamin and mineral deficiencies - especially deficiencies
of vitamin A, iodine, folic acid and iron.
"Public-private partnerships are essential for solving the health,
hygiene and nutrition issues of children world-wide," said John
Pepper, Chairman of the Board of Procter & Gamble. "The GAIN
initiative is a creative, new approach toward solving the global
micronutrient malnutrition problem, and P&G is aligned with
GAIN's mission and goals."
A number of organizations have been involved in the development
of GAIN, including the Bill & Melinda Gates Foundation, USAID,
CIDA, UNICEF, the World Bank, the WHO, FAO and representatives
from private sector companies, NGOs & academic institutions.
For more information on GAIN’S Mission, Framework and the
role of the partners, see http://www.gainhealth.org
World Bank Announcement
http://www1.worldbank.org/hnp/newinnutrition.asp
GAIN launch. The Global Alliance
for Improved Nutrition (GAIN) – a new alliance of public- and
private-sector partners – was launched 9 May at the Children’s
Summit in New York. Headed by Rolf Carriere, ex-UNICEF, GAIN seeks
to leverage cost-effective food fortification initiatives aimed
at alleviating micronutrient deficiencies and the devastation
they cause to health, cognitive development and productivity in
developing nations.
This is the first time major funding has gone into such a partnership
aimed at preventing malnutrition. It is hoped that such an opportunity
can be built upon to identify and implement sustainable national
solutions to the full array of malnutrition’s causes. Unusually,
the Board of GAIN is made up of ten voting members who each represent
a constituency, not an organization, including four members representing
developing countries and one each representing bi-laterals, foundations
and private donors, UN and other multilateral agencies, industry,
international NGOs, and scientific agencies. Funds available for
the first year of GAIN activities will be between US$20-25 million
with more than US$70 million committed over five years, including
US$50 million from the Bill & Melinda Gates Foundation.
See http://www.gainhealth.org
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